Superspeed
Superspeed
STORE CONVERSION BENCHMARK

Roots of Fight Revenue Leak Analysis

Despite having a highly responsive architecture (INP: 154ms), Roots of Fight is bleeding revenue before shoppers even see their products. An agonizingly slow LCP of 2.9s forces paid traffic to stare at a blank screen, directly causing massive ghost checkouts.

UX & Conversion Grade

B

Based on Chrome UX friction data

Core Web Vitals

Largest Contentful Paint

2.9s

Measures loading performance. Slow LCP directly correlates to higher cart abandonment rates.

Cumulative Layout Shift

0.00

Measures visual stability. High CLS causes mis-clicks and immediate user frustration (bounces).

Interaction to Next Paint

154ms

Measures responsiveness. High INP values result in "rage clicks" when users try to add items to their cart.

Time to First Byte

646ms

Server response time. High TTFB indicates unoptimized backend queries or missing Edge caching.

First Contentful Paint

1.5s

First visual feedback. High FCP means users stare at a blank white screen before the site loads.

INTERLINKED BENCHMARKS

Explore Related Store Audits

Compare Core Web Vitals and revenue friction across neighboring Shopify merchant stores.

A

Atlas Pet Company

atlaspetcompany.com
A
LCP: 2.3s INP: 192ms
K

KITRI

kitristudio.com
A
LCP: 1.2s INP: 115ms
N

Nearly Natural

www.nearlynatural.com
A
LCP: 2.0s INP: 125ms
E

eLiquid.com

www.eliquid.com
A
LCP: 1.4s INP: 92ms
F

Filling Pieces

www.fillingpieces.com
A
LCP: 1.8s INP: 112ms
C

Cirkul

drinkcirkul.com
A
LCP: 1.9s INP: 187ms
L

Lack of Color

lackofcolor.com
A
LCP: 2.0s INP: 124ms
L

Luggage Pros

www.luggagepros.com
A
LCP: 1.6s INP: 73ms

Everything you need

Revenue Intelligence

Revenue Leak Detection

Superspeed's Predictive Conversion Engine correlates session performance with cart telemetry. We calculate the exact conversion rate difference between visitors experiencing "fast" loads and "slow" loads to output the precise amount of revenue lost—all without giving away the secret sauce.

Revenue Intelligence

Ghost Checkouts & Rage Clicks

Our Abandoned Cart Killer algorithm captures rapid, repeated clicks on unresponsive elements and links them to cart abandonment. We calculate the value of these ghost checkouts to evaluate recovery opportunities and pinpoint exactly where shoppers are dropping off.

Performance Optimization

Predictive Prerendering & Speculative Engine

Superspeed Neural Navigation Engine™ analyzes real-time user hover, touchstart, and purchase probability telemetry. Milliseconds before a shopper clicks a link, our active engine dynamically injects full Chrome speculation rules to pre-render the target page off-screen.

Performance Optimization

Automated Speed Engine

Superspeed uses a multi-tiered predictive algorithm that analyzes checkout data to figure out exactly what your customers want to buy before they even click. We pre-render the highest converting pages in the background, resulting in a zero-latency buyer journey.

Performance Optimization

Social Media Browser Bypass

When social traffic arrives, we detect the slow in-app browser and automatically bust the user out into their native browser (like Safari or Chrome), restoring Apple Pay and unlocking maximum conversion potential.

Revenue Intelligence

Automated Health Audits

Our structured insights engine evaluates your store telemetry daily to automatically uncover hidden health warnings. We prioritize the exact fixes that will increase your store's speed without requiring an engineering degree.

Loved by Merchants

Join thousands of Shopify store owners who have successfully plugged their revenue leaks.

View Wall of Love Read Case Studies

"This is the best app out there because it does exactly what the title says "Superspeed". My store wasn't performing at its best. Now it is! Also, the Customer Service is amazing. They always respond and they're very patient. Thank you!"

BellaRose Beauty Collections
United States
B

"I really enjoyed working with Superspeed and you have had the best support of any app provider I have ever met. I am a huge supporter and will always be a fan!"

TravelPro
United States
T

"The widget is awesome, Especially the co-founder Dan. They are very responsive and helpful. Website speed improved significantly!"

Fundspring.hk
Hong Kong SAR
F

"Really good and informative dashboard. Easy to navigate. Dan went above and beyond to help us out with our overall site speed. Thanks so much."

Koncept Innovators, LLC
United States
K

"Superspeed helps us monitor our site speed by running a report every day. They found some opportunities to improve our speed on our theme."

Moderno Collections
Canada
M

"The founder and team of this company are impressive, my website score has improved from 27 points to 55 points, like magic, hope for long-term stable cooperation in the future"

ITAPNO
China
I

"Passing google page speed insights now and Superspeed is the real deal. If you care about your PSI score, get this app installed asap."

Freedom Rave Wear
United States
F

"I am beyond satisfied with this app. For literal years I've been trying to improve the speed of my shopify theme. This has made the biggest difference. Wonderful experience working with Dan, too."

SuzanneSomers.com
United States
S

"Dan was so insightful and truly instrumental in getting our site speed to surpass anything that would have been possible without Superspeed Google's Page Speed app. Now we're running quicker than ever and in a better position to place better on Google. The work was quick and exceeded expectations!"

Midori Bikinis
United States
M

Frequently Asked Questions

Everything you need to know about this feature.

Does Roots of Fight have good Core Web Vitals?

Roots of Fight currently holds a B in our global conversion benchmarks. Their load times (LCP: 2.9s) and responsiveness (INP: 154ms) dictate their overall bounce rate.

How is Roots of Fight's storefront built?

Does www.rootsoffight.com have a good First Contentful Paint?

Why is Roots of Fight slow to respond when clicking?

Does Roots of Fight have mis-click issues?

How can Roots of Fight improve their conversion rate?

How does Roots of Fight's speed compare to competitors?

Why is the Roots of Fight cart page so slow?

How much money is Roots of Fight losing to slow load times?

What are the next steps for the Roots of Fight engineering team?

Is Roots of Fight's mobile experience optimized?

Does Roots of Fight use Shopify Plus?

What is the biggest revenue leak on www.rootsoffight.com?

Does Roots of Fight need a headless Shopify build?

Latest from the Lab

Explore our newest strategies for zero-latency commerce.

Jul 30, 2026

Google Search Console Adds Social Media Profile Properties: How Brands Can Track and Capture Social Search Revenue

Google Search Console now allows brands to add Instagram, TikTok, X, and YouTube as property types. Here is how to track social search performance and prevent in-app browser conversion leaks.

Jul 23, 2026

Google AMP Is Obsolete for Shopify Stores in 2026: Why You Should Remove Accelerated Mobile Pages Immediately

Accelerated Mobile Pages (AMP) are officially dead on Shopify. Browsers actively block AMP caches, Google removed the AMP badge requirement, and AMP plugins cripple modern Shopify themes. Here is the definitive 2026 engineering guide to removing AMP and boosting Core Web Vitals natively.

Jul 23, 2026

The Ultimate Guide to Fixing Shopify CLS & Font Loading: Eliminate Layout Shift & Protect Conversions

Most Shopify merchants spend weeks compressing images and removing apps to fix Lighthouse CLS warnings—only to discover the real culprits were FOIT/FOUT font swaps, un-dimensioned headers, and dynamic app widgets. Here is the definitive engineering teardown, merchant framework, and step-by-step fix.

Jul 22, 2026

How to Build Recurring Revenue with Shopify Apps: The App Affiliate Guide

Discover how agencies, developers, and creators build $5,000+/mo in recurring passive income by partnering with mission-critical Shopify apps with sub-3% churn.

Jul 17, 2026

How to use Shopify Flow to automatically recover Ghost Checkouts

Jul 17, 2026

Shopify A/B Testing vs Revenue Intelligence: Which Actually Increases Sales?

A/B testing promises optimization but delivers anxiety, slow results, and split traffic. Here's why real-time Revenue Intelligence — rage clicks, ghost checkouts, and RUM data — is replacing it for Shopify brands in 2026.

Jul 17, 2026

Shopify Image Optimization: The Hidden CLS Tax Destroying Your Mobile Conversions

Our data from 51 million sessions shows desktop CLS is 2.3× worse than mobile — and it's almost entirely caused by un-dimensioned images loading without reserved space. Here's the complete Liquid and CSS playbook to eliminate Cumulative Layout Shift on Shopify permanently.

Jul 17, 2026

Shopify LTV & CAC: The Complete Guide to Customer Lifetime Value (And Why Speed Changes Everything)

Your LTV and CAC numbers are probably wrong — and your store's performance is why. Here's how to calculate both correctly, and the data showing why a 1-second improvement in page speed changes your payback period permanently.

Jul 17, 2026

Shopify Mobile Optimization: Why 66% of Your Traffic Converts Like 30% of Your Revenue

Two-thirds of Shopify traffic arrives on mobile. But mobile checkout completion is 5.4 percentage points behind desktop, and mobile UI extension crashes happen nearly twice as often. Here's the complete technical playbook — built on real session data — to close the gap.
KNOWLEDGE BASE

View All Articles & Teardowns

Explore our complete library of Shopify speed optimization teardowns, Liquid performance guides, and revenue conversion benchmarks.

Browse All Posts →