Rare Beauty Revenue Leak Analysis
While Rare Beauty excels at initial load times (LCP: 1.6s), their architecture suffers from heavy main-thread congestion. An INP of 211ms means the storefront frequently freezes during checkout interactions, which can easily cost a brand of this size millions in abandoned carts. Furthermore, the visual instability on www.rarebeauty.com (CLS: 0.11) destroys consumer trust and interrupts the purchasing flow.
UX & Conversion Grade
Based on Chrome UX friction data
Core Web Vitals
Largest Contentful Paint
1.6sMeasures loading performance. Slow LCP directly correlates to higher cart abandonment rates.
Cumulative Layout Shift
0.11Measures visual stability. High CLS causes mis-clicks and immediate user frustration (bounces).
Interaction to Next Paint
211msMeasures responsiveness. High INP values result in "rage clicks" when users try to add items to their cart.
Time to First Byte
529msServer response time. High TTFB indicates unoptimized backend queries or missing Edge caching.
First Contentful Paint
1.4sFirst visual feedback. High FCP means users stare at a blank white screen before the site loads.
Explore Related Store Audits
Compare Core Web Vitals and revenue friction across neighboring Shopify merchant stores.
Culture Kings NZ
www.culturekings.co.nzRep Fitness
repfitness.comSmallflower
www.smallflower.comThe Mayfair Group LLC
themayfairgroupllc.comBulletproof
www.bulletproof.cometnies-us
etnies.comBrighterBlooms.com
www.brighterblooms.comArcher and Olive
www.archerandolive.comEverything you need
Revenue Leak Detection
Superspeed's Predictive Conversion Engine correlates session performance with cart telemetry. We calculate the exact conversion rate difference between visitors experiencing "fast" loads and "slow" loads to output the precise amount of revenue lost—all without giving away the secret sauce.
Ghost Checkouts & Rage Clicks
Our Abandoned Cart Killer algorithm captures rapid, repeated clicks on unresponsive elements and links them to cart abandonment. We calculate the value of these ghost checkouts to evaluate recovery opportunities and pinpoint exactly where shoppers are dropping off.
Predictive Prerendering & Speculative Engine
Superspeed Neural Navigation Engine™ analyzes real-time user hover, touchstart, and purchase probability telemetry. Milliseconds before a shopper clicks a link, our active engine dynamically injects full Chrome speculation rules to pre-render the target page off-screen.
Automated Speed Engine
Superspeed uses a multi-tiered predictive algorithm that analyzes checkout data to figure out exactly what your customers want to buy before they even click. We pre-render the highest converting pages in the background, resulting in a zero-latency buyer journey.
Social Media Browser Bypass
When social traffic arrives, we detect the slow in-app browser and automatically bust the user out into their native browser (like Safari or Chrome), restoring Apple Pay and unlocking maximum conversion potential.
Automated Health Audits
Our structured insights engine evaluates your store telemetry daily to automatically uncover hidden health warnings. We prioritize the exact fixes that will increase your store's speed without requiring an engineering degree.
Loved by Merchants
Join thousands of Shopify store owners who have successfully plugged their revenue leaks.
Frequently Asked Questions
Everything you need to know about this feature.
Does Rare Beauty have good Core Web Vitals?
Is Rare Beauty built on Shopify?
Is Rare Beauty losing sales to slow load times?
How responsive is the www.rarebeauty.com checkout?
Is Rare Beauty's website visually stable?
Can Superspeed fix www.rarebeauty.com?
What are the next steps for the Rare Beauty engineering team?
Does Rare Beauty need a headless Shopify build?
How can Rare Beauty improve their conversion rate?
Is Rare Beauty's mobile experience optimized?
How much money is Rare Beauty losing to slow load times?
Latest from the Lab
Explore our newest strategies for zero-latency commerce.
