Superspeed
Superspeed
STORE CONVERSION BENCHMARK

howies Revenue Leak Analysis

Despite having a highly responsive architecture (INP: 103ms), howies is bleeding revenue before shoppers even see their products. An agonizingly slow LCP of 2.9s forces paid traffic to stare at a blank screen, directly causing massive ghost checkouts.

UX & Conversion Grade

B

Based on Chrome UX friction data

Core Web Vitals

Largest Contentful Paint

2.9s

Measures loading performance. Slow LCP directly correlates to higher cart abandonment rates.

Cumulative Layout Shift

0.04

Measures visual stability. High CLS causes mis-clicks and immediate user frustration (bounces).

Interaction to Next Paint

103ms

Measures responsiveness. High INP values result in "rage clicks" when users try to add items to their cart.

Time to First Byte

277ms

Server response time. High TTFB indicates unoptimized backend queries or missing Edge caching.

First Contentful Paint

2.5s

First visual feedback. High FCP means users stare at a blank white screen before the site loads.

INTERLINKED BENCHMARKS

Explore Related Store Audits

Compare Core Web Vitals and revenue friction across neighboring Shopify merchant stores.

E

Evan Alexander Grooming

evanalexandergrooming.com
C
LCP: 1.3s INP: 255ms
W

Winnie's Picks

winniespicks.com
A
LCP: 1.4s INP: 144ms
M

Mega Cat Studios

megacatstudios.com
A
LCP: 2.0s INP: 139ms
M

Merchant of Tennis

www.merchantoftennis.com
A
LCP: 1.8s INP: 88ms
Â

— Smoketokes

www.smoketokes.com
B
LCP: 2.6s INP: 202ms
T

Tactical Gear Junkie

tacticalgearjunkie.com
A
LCP: 1.7s INP: 139ms
P

PuebloDirect.com

www.pueblodirect.com
A
LCP: 2.0s INP: 119ms
S

SHEAR REVIVAL

www.shearrevival.com
A
LCP: 2.2s INP: 173ms

Everything you need

Revenue Intelligence

Revenue Leak Detection

Superspeed's Predictive Conversion Engine correlates session performance with cart telemetry. We calculate the exact conversion rate difference between visitors experiencing "fast" loads and "slow" loads to output the precise amount of revenue lost—all without giving away the secret sauce.

Revenue Intelligence

Ghost Checkouts & Rage Clicks

Our Abandoned Cart Killer algorithm captures rapid, repeated clicks on unresponsive elements and links them to cart abandonment. We calculate the value of these ghost checkouts to evaluate recovery opportunities and pinpoint exactly where shoppers are dropping off.

Performance Optimization

Predictive Prerendering & Speculative Engine

Superspeed Neural Navigation Engine™ analyzes real-time user hover, touchstart, and purchase probability telemetry. Milliseconds before a shopper clicks a link, our active engine dynamically injects full Chrome speculation rules to pre-render the target page off-screen.

Performance Optimization

Automated Speed Engine

Superspeed uses a multi-tiered predictive algorithm that analyzes checkout data to figure out exactly what your customers want to buy before they even click. We pre-render the highest converting pages in the background, resulting in a zero-latency buyer journey.

Performance Optimization

Social Media Browser Bypass

When social traffic arrives, we detect the slow in-app browser and automatically bust the user out into their native browser (like Safari or Chrome), restoring Apple Pay and unlocking maximum conversion potential.

Revenue Intelligence

Automated Health Audits

Our structured insights engine evaluates your store telemetry daily to automatically uncover hidden health warnings. We prioritize the exact fixes that will increase your store's speed without requiring an engineering degree.

Loved by Merchants

Join thousands of Shopify store owners who have successfully plugged their revenue leaks.

View Wall of Love Read Case Studies

"This is the real deal. Took my speed score from low 30s to 95. Dan is the Don. Price is a little high compared to the other apps but for that price you essentially employ someone to keep your store running super fast ."

Desire2
United Kingdom
D

"My store speed almost doubled since we installed this app. The customer support is also wonderful and very helpful."

Aurum Brothers
Netherlands
A

"I really love this app.I've searched the website speed app for nearly 1 year on Shopify but no one is better than Superspeed.Dan is the most professional i've ever met.Fast respons and the most important.my speed of online shop is 10x faster than before. TKs again Dan."

Doyestech
Hong Kong SAR
D

"The best app for improving speed and google core vitals out there. Not only the app works, but their service is incredible, they go well beyond! totally recommended."

ROBERTA
Spain
R

"I can't say enough good things about Dan and his team at Superspeed. They've gone above and beyond to make our site super fast. If you want blazing fast download speeds and great support then highly recommend this app!"

Club Furniture
United States
C

"Really incredibly good contact and honest advice on store speed. I would like to thank you very much for the nice mail contact and the advice..."

Paintball Buddy
Germany
P

"It's perfect, Dan is very professional and attentive. Responds quickly and does everything possible to help and unblock issues."

Ma Cire Colorante
France
M

"The founder and team of this company are impressive, my website score has improved from 27 points to 55 points, like magic, hope for long-term stable cooperation in the future"

ITAPNO
China
I

"The widget is awesome, Especially the co-founder Dan. They are very responsive and helpful. Website speed improved significantly!"

Fundspring.hk
Hong Kong SAR
F

Frequently Asked Questions

Everything you need to know about this feature.

What is the UX score for howies?

Based on real user data, howies has an overall performance grade of B. Their Largest Contentful Paint (LCP) is 2.9s, which directly impacts how quickly shoppers can view products.

Which theme is running on howies.co.uk?

How does howies's LCP affect revenue?

Does howies suffer from rage clicks?

Why does the layout shift on howies.co.uk?

How much money is howies losing to slow load times?

Does howies use Shopify Plus?

What is the biggest revenue leak on howies.co.uk?

Why is the howies cart page so slow?

What are the next steps for the howies engineering team?

Can Superspeed fix howies.co.uk?

How can howies improve their conversion rate?

Is howies's mobile experience optimized?

Does howies need a headless Shopify build?

Latest from the Lab

Explore our newest strategies for zero-latency commerce.

Jul 30, 2026

Google Search Console Adds Social Media Profile Properties: How Brands Can Track and Capture Social Search Revenue

Google Search Console now allows brands to add Instagram, TikTok, X, and YouTube as property types. Here is how to track social search performance and prevent in-app browser conversion leaks.

Jul 23, 2026

Google AMP Is Obsolete for Shopify Stores in 2026: Why You Should Remove Accelerated Mobile Pages Immediately

Accelerated Mobile Pages (AMP) are officially dead on Shopify. Browsers actively block AMP caches, Google removed the AMP badge requirement, and AMP plugins cripple modern Shopify themes. Here is the definitive 2026 engineering guide to removing AMP and boosting Core Web Vitals natively.

Jul 23, 2026

The Ultimate Guide to Fixing Shopify CLS & Font Loading: Eliminate Layout Shift & Protect Conversions

Most Shopify merchants spend weeks compressing images and removing apps to fix Lighthouse CLS warnings—only to discover the real culprits were FOIT/FOUT font swaps, un-dimensioned headers, and dynamic app widgets. Here is the definitive engineering teardown, merchant framework, and step-by-step fix.

Jul 22, 2026

How to Build Recurring Revenue with Shopify Apps: The App Affiliate Guide

Discover how agencies, developers, and creators build $5,000+/mo in recurring passive income by partnering with mission-critical Shopify apps with sub-3% churn.

Jul 17, 2026

How to use Shopify Flow to automatically recover Ghost Checkouts

Jul 17, 2026

Shopify A/B Testing vs Revenue Intelligence: Which Actually Increases Sales?

A/B testing promises optimization but delivers anxiety, slow results, and split traffic. Here's why real-time Revenue Intelligence — rage clicks, ghost checkouts, and RUM data — is replacing it for Shopify brands in 2026.

Jul 17, 2026

Shopify Image Optimization: The Hidden CLS Tax Destroying Your Mobile Conversions

Our data from 51 million sessions shows desktop CLS is 2.3× worse than mobile — and it's almost entirely caused by un-dimensioned images loading without reserved space. Here's the complete Liquid and CSS playbook to eliminate Cumulative Layout Shift on Shopify permanently.

Jul 17, 2026

Shopify LTV & CAC: The Complete Guide to Customer Lifetime Value (And Why Speed Changes Everything)

Your LTV and CAC numbers are probably wrong — and your store's performance is why. Here's how to calculate both correctly, and the data showing why a 1-second improvement in page speed changes your payback period permanently.

Jul 17, 2026

Shopify Mobile Optimization: Why 66% of Your Traffic Converts Like 30% of Your Revenue

Two-thirds of Shopify traffic arrives on mobile. But mobile checkout completion is 5.4 percentage points behind desktop, and mobile UI extension crashes happen nearly twice as often. Here's the complete technical playbook — built on real session data — to close the gap.
KNOWLEDGE BASE

View All Articles & Teardowns

Explore our complete library of Shopify speed optimization teardowns, Liquid performance guides, and revenue conversion benchmarks.

Browse All Posts →