CRAFTD US Revenue Leak Analysis
Despite having a highly responsive architecture (INP: 121ms), CRAFTD US is bleeding revenue before shoppers even see their products. An agonizingly slow LCP of 2.6s forces paid traffic to stare at a blank screen, directly causing massive ghost checkouts.
UX & Conversion Grade
Based on Chrome UX friction data
Core Web Vitals
Largest Contentful Paint
2.6sMeasures loading performance. Slow LCP directly correlates to higher cart abandonment rates.
Cumulative Layout Shift
0.00Measures visual stability. High CLS causes mis-clicks and immediate user frustration (bounces).
Interaction to Next Paint
121msMeasures responsiveness. High INP values result in "rage clicks" when users try to add items to their cart.
Time to First Byte
645msServer response time. High TTFB indicates unoptimized backend queries or missing Edge caching.
First Contentful Paint
2.3sFirst visual feedback. High FCP means users stare at a blank white screen before the site loads.
Everything you need
Revenue Leak Detection
Superspeed's Predictive Conversion Engine correlates session performance with cart telemetry. We calculate the exact conversion rate difference between visitors experiencing "fast" loads and "slow" loads to output the precise amount of revenue lost—all without giving away the secret sauce.
Ghost Checkouts & Rage Clicks
Our Abandoned Cart Killer algorithm captures rapid, repeated clicks on unresponsive elements and links them to cart abandonment. We calculate the value of these ghost checkouts to evaluate recovery opportunities and pinpoint exactly where shoppers are dropping off.
Real User Monitoring (RUM)
Our silent cart telemetry gathers stats directly from visitor browsers in the background. It seamlessly tracks Web Vitals and network latency, causing zero interference with the actual buyer journey.
AI-Driven Prerendering
Superspeed uses a multi-tiered predictive algorithm that analyzes checkout data to figure out exactly what your customers want to buy before they even click. We pre-render the highest converting pages in the background, resulting in a zero-latency buyer journey.
Automated CLS Prevention
Our layout stabilizing engine seamlessly locks unstable images in place before your page even loads, preventing frustrating misclicks and creating a smooth, unshakeable browsing experience.
Inline Script Sandboxing
Our Smart Blocker automatically sandboxes third-party scripts, stopping them from running until your main product page is completely interactive. Keep your marketing attribution intact while boosting performance.
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Frequently Asked Questions
Everything you need to know about this feature.
How fast does craftdlondon.com load?
Which theme is running on craftdlondon.com?
Why does CRAFTD US have high cart abandonment?
Why is CRAFTD US slow to respond when clicking?
Does CRAFTD US have mis-click issues?
How does CRAFTD US's speed compare to competitors?
Does CRAFTD US use Shopify Plus?
Can Superspeed fix craftdlondon.com?
Is CRAFTD US's mobile experience optimized?
How can CRAFTD US improve their conversion rate?
Why is the CRAFTD US cart page so slow?
What are the next steps for the CRAFTD US engineering team?
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