Montezuma: Resolving a +6.3% Revenue Leak on 110k+ Pageviews
How Montezuma used Sonar to track 326k+ metrics and identify a 6.3% potential revenue increase by optimizing their mobile experience.
Montezuma Life Organize is a high-traffic Shopify storefront processing massive volume. Over a brief 14-day snapshot, they served 110,331 pageviews to nearly 50,000 unique visitors.
They installed Superspeed Sonar to monitor their real-world performance without slowing down their store.
High Traffic Analytics
Because Montezuma operates at such a high scale, tracking tools that run heavy JavaScript on the main thread would drastically reduce their Core Web Vitals. Sonar operated perfectly in the background.
- Unique Visitors: 47,875
- Total Pageviews: 110,331
- Metrics Tracked: 326,269
Diagnosing The Revenue Leak
Even with a well-optimized store (recording over 56,000 “Good” CWV pages), Sonar still found a hidden bottleneck.
By segmenting their 57,000 sessions by performance, Sonar identified that slower-loading mobile devices were converting at a lower rate than expected.
By focusing their optimization efforts strictly on the pages generating “Poor” experiences (only 4,896 pages out of 110k), Montezuma can capture an estimated +6.3% increase in revenue without having to completely rebuild their store.