I.DO: Achieving a 13.79% Mobile Conversion Rate with Sub-1.5s Speeds

When selling premium health products like organic juice cleanses, a slow checkout experience can quickly turn eager customers away. I.DO (ido.bio) understands that speed is critical to their bottom line, especially on mobile devices where the majority of their traffic originates.

By using Superspeed Sonar, I.DO analyzed over 2,550 sessions to uncover exactly how their store’s load times were impacting sales, and the results were staggering.

The Mobile Speed Advantage

While many stores struggle with mobile performance due to weaker processors and network conditions, I.DO has built a blazing fast mobile experience. Their average mobile Largest Contentful Paint (LCP) sits at a lightning-fast 1.36 seconds.

This optimization directly translates to revenue. Their mobile traffic converts at an incredible 13.79%, proving that when you remove friction from the mobile buying journey, shoppers check out faster.

The “Speed Tax” is Real

Sonar’s Revenue Intelligence data revealed a massive Conversion Speed Gap for the store. Customers experiencing fast load times converted at a rate of 12.33%, while those experiencing slow load times converted at 0%.

Furthermore, the data showed that shoppers were 4.1x more likely to buy if the page loaded under 1.5 seconds.

Protecting the Baseline

Because 85% of their pages have a “Good” LCP (under 1.55s) and 93% have a “Good” Interaction to Next Paint (INP) under 80ms, I.DO successfully minimizes their performance-based revenue leaks. Sonar identified only $545.76 in potential revenue lost to slow speeds—meaning I.DO is effectively capturing almost all of their earned traffic value.

By keeping their store lightning fast, I.DO ensures that their high-intent shoppers, whether arriving from Google or Instagram, enjoy a seamless path to purchase.