Frankincense Pure: A +9.16% Revenue Uplift in 14 Days
How Frankincense Pure identified a clear path to increasing sales by optimizing performance for slow-loading sessions.
Frankincense Pure is a growing merchant focused on delivering high-quality products. Over a brief 14-day snapshot, they captured over 17,000 pageviews and generated more than $14,000 in trackable revenue.
They used Superspeed Sonar to evaluate the true impact of their store’s performance on their bottom line.
Mapping the User Journey
While the store had a strong baseline of over 10,000 “Good” CWV pages, Sonar detected a segment of users struggling with slower load times on specific devices.
- Unique Visitors: 5,493
- Total Sessions: 7,149
- Poor Experience Sessions: 734
By cross-referencing conversion rates with these performance buckets, Sonar identified that slower sessions were directly causing cart abandonment.
The Optimization Target
The data painted a clear picture. The baseline Average Order Value (AOV) for fast sessions was significantly higher than the suppressed AOV of the slower, unoptimized sessions.
If Frankincense Pure resolves the specific performance bottlenecks dragging down those 734 sessions, they stand to capture an impressive +9.16% increase in overall revenue, generating roughly $1,000 extra in sales every two weeks.