DTF Transfer Supply: Fixing a Massive $7,500+ Monthly Leak
How a high-AOV supplier used Sonar to uncover a $3,790 revenue leak affecting less than 1,000 sessions over a 14-day snapshot.
DTF Transfer Supply is a B2B supplier dealing with extremely high Average Order Values (AOV). Because their customers place large, expensive bulk orders, every single session is critical. Over a brief 14-day snapshot, they captured an incredible $82,023 in trackable revenue across just 4,196 pageviews.
With such high stakes on every click, they installed Superspeed Sonar to guarantee their storefront wasn’t driving away big-ticket buyers.
The High Cost of Latency
Sonar immediately identified a massive, localized revenue leak. While the vast majority of their traffic loaded fast (over 3,000 “Good” CWV pages), a small fraction of users were experiencing agonizing load times—and it was costing them heavily.
- Total Sessions: 2,878
- Poor Experience Sessions: 955
- Tracked Revenue (14 Days): $82,023
Immediate ROI
Because DTF Transfer Supply’s AOV is so high, just 955 poor sessions resulted in almost $4,000 in lost revenue in just two weeks! By segmenting these users, Sonar proved that these big-ticket buyers were abandoning their carts out of frustration with the site’s speed.
By targeting the specific elements causing those 955 poor experiences, DTF Transfer Supply has a clear, actionable path to reclaiming over $7,500 a month in lost revenue, generating an immediate and massive ROI on their performance metrics via revenue intelligence.