ColionNoir: Proof That Fast Sites Don't Leak Revenue
See how ColionNoir maintains a blazingly fast storefront to protect their conversion rates and eliminate performance-based revenue leaks.
Many case studies focus on how broken a site is. ColionNoir is the opposite. They are a masterclass in how maintaining a high-performance Shopify storefront protects your baseline revenue and maximizes the ROI of every single visitor.
Over a targeted period, ColionNoir drove 57,495 sessions and $24,793 in revenue. By using Superspeed Sonar, they proved that their investment in speed was directly protecting their bottom line.
A Near-Flawless Performance Profile
Out of over 130,000 pageviews, Sonar detected:
- Good CWV Pages: 86,716
- Poor CWV Pages: Only 1,460!
Unlike most stores where 20-30% of traffic suffers from slow load times, ColionNoir kept their “Poor” experiences down to a microscopic 1.6%.
The Result: Zero Revenue Leak
Because the site is so consistently fast, their Revenue Leak was effectively flat. Sonar calculated the total potential revenue increase from performance optimization was a mere 2.9% ($694.40).
Their Projected Uplift calculation returned almost nothing (+0.36%, or $89.89). Why is this a good thing? Because there is nothing left to fix.
By providing a fast, frictionless experience to 98% of their users, ColionNoir ensures that when a customer arrives with intent to buy, the website never gets in their way. Their highly optimized storefront means their Average Session Duration stays high (over 5 minutes), and their revenue is fully secured against performance bottlenecks.